The Worm Casting Company Logo located in Appleton, WI with shipping across the United States


Policy Notice as of March 2023


Your privacy is important to us, and maintaining your trust and confidence is one of our highest priorities. We respect your right to keep your personal information confidential and understand your desire to avoid unwanted solicitations. Our primary goal in collecting your personal information is to enable us to provide our products and services to you.

This Privacy Notice explains what personal information we may collect about you, when we may collect it, how we may use it, with whom we may disclose it, and certain jurisdiction-specific rights. This Privacy Notice applies to your use of any online services we provide regardless of how you access or use it.


We may collect personal information from you when you visit our website, save your information with us online, contact us with a question or concern, or in the context of Online Sales.

Information You Provide

The Worm Casting Company only collects personal information provided by you when you place an order for our products and services, register on our site or create a member account, subscribe to our newsletter, fill out contact forms or contact us with a question or concern. The information you provide may include:
  • Your name, email address, postal address, phone number, and other registration information;
  • Transaction-related information, including your credit card number and information about the purchases you make and services you subscribe to online, by phone, or in person;
  • Information you otherwise provide us, such as when you contact us.

Information We Collect Automatically

In addition to any information that you choose to submit to us, we and our vendors (including content and analytics providers) may use a variety of tracking technologies that automatically or passively collect certain information whenever you visit or interact with our website. This type of usage information may include the browser you are using, your IP address or other unique identifier, search terms, your use of The Worm Casting Company Services, the URL that referred you to The Worm Casting Company Services, all of the areas within our websites that you visit, anonymous traffic data, and the time of the visit. Tracking technologies that may be used on our websites include:
  • Cookies, which are bits of electronic information that a website may transfer to a visitor’s computer to identify specific information about visits to a website.
  • Pixel tags (also called “action pixels”, “web beacons”, or “clear gifs”) and/or JavaScript plug-ins placed on websites to record information about how you browse the Site.
  • Web server logs create a record of activity on the website, such as if you enter a search term into a search box.


Any information collected from you while using our website is primarily used to respond to your requests, process transactions and fulfill your orders. It may also be used to improve our website (we use Google Analytics to help us understand how our customers us the site), improve customer service, and when necessary, to investigate, prevent or respond to suspected illegal activities or fraud, or to protect the safety, rights, or property of you or us.


The amount of time The Worm Casting Company will retain personal information varies, depending on the services The Worm Casting Company has provided and the nature of the personal information that The Worm Casting Company holds. The Worm Casting Company only retains personal information for such period of time as is necessary for the legitimate purposes for which the personal data are processed, and we not legally required to continue to keep it.

Where you purchase products from us online, we may also retain information about your order history (such as Transaction Data relating to previous orders) for up to 10 years. When personal information is no longer required by The Worm Casting Company or by law, we will either convert it into an aggregated non-identifying form or we will appropriately destroy or erase the personal information.


We will NOT sell your personal information. We may securely disclose your personal information for certain business purposes as described below:
  • Third-Party Partners: We may share personal information with our third-party partners to the extent necessary for those providers to provide services to us, including, but not limited to, technology partners, payment gateways, shipping providers, marketing agencies, and professional advisers. In addition, we may give anonymized data (data that cannot be traced back to you) to third party partners for statistical purposes and for analyzing and improving our services. We take steps to ensure that these companies are contractually obligated to keep the personal information that we provide to them confidential and to use such information only as we permit.
  • Payments: We accept payments through WooCommerce Payments. When processing payments, some of your data will passed to WooCommerce Payments, including information required to process or support the payment, such as the purchase total and billing information. Sensitive payment information is entered into a payment field that originates directly from a PCI-DSS validated server, therefore payment information is encrypted, protected by firewalls and other measures, and not directly stored on The Worm Casting Company’s site.
  • Security Logs: The IP address of site visitors, user ID of logged in users, and username of login attempts are conditionally logged to check for malicious activity and to protect the site from specific kinds of attacks. This site is scanned for potential malware and vulnerabilities by the iThemes Site Scanner. We do not send personal information to the scanner; however, the scanner could find personal information posted publicly (such as in comments) during the scan. Information is retained for 14 days.
  • Government and Law Enforcement: We may share your information as required or permitted by law, including sharing with governmental agencies, law enforcement, or authorized third parties, in response to a verified request relating to a criminal investigation or alleged illegal activity or any other activity that may expose us, you, or any other party to legal liability.

Cookies and Other Tracking Technologies:

You can exercise control over browser-based cookies by adjusting the settings on your browser. You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. You may also use commonly available tools in your browser to remove cookies which may have been placed on your computer. However, please note that if you disable the use of cookies on your computer, some functionality of our website may not work.

Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites and online services, our website is not designed to respond to “Do Not Track” signals received from browsers.

For more information on how Google Analytics uses data collected through our website, visit: To opt out of Google Analytics cookies, visit: and .

Electronic Communications:

If you no longer wish to receive marketing communications or newsletters from us, you can opt out of future communications by following the instructions provided in those communications, for instance, in the footer of an email communication. Opting out of marketing or newsletter communications will not affect our administrative communications to you (e.g., communications about your transactions or account).

Review, Update or Change Your Information:

Registered users may review, update, and change the information you provided to us at any time by accessing your account settings.


For your convenience, the The Worm Casting Company website may contain links to websites or services that are owned or operated by third parties. This Privacy Notice does not apply to those websites or services, which may have their own privacy policies or notices that you should review to understand how they may collect, use, or disclose your information. The Worm Casting Company is not responsible for the content or privacy practices of any linked websites or services that are operated by third parties.


California residents have certain privacy rights different from other states. To the extent that there is a conflict between this Privacy Notice and the California Consumer Privacy section, the California Consumer Privacy section will control for California residents.


We reserve the right to change this Privacy Notice prospectively effective upon the posting of the revised Privacy Notice and your use of The Worm Casting Company Services indicates your consent to the Privacy Notice posted at the time of use. To the extent any provision of this Privacy Notice is found by a competent tribunal to be invalid or unenforceable, such provision shall be severed to the extent necessary for the remainder to be valid and enforceable.


For more information or to update your personal information, you can contact The Worm Casting Company by email, telephone, or postal mail. It may take up to 10 days to process your email request and 6-8 weeks to process your postal mail request. If contacting us by postal mail, please include your name and the email address or street address you used when you provided your information to The Worm Casting Company.
Email: [email protected]
Phone: 1-920-687-7338
Regular Mail: Attn: Brian Carney
1008 Randolph Drive
Appleton, WI 54913